Not that long ago, slowly but surely the Internet started sneaking into our everyday lives. Today, many of us depend on it to the extent that it might be considered a necessity. Certainly, many of us turn to Google for some answers before we turn to anybody or anything else. If you think about it, we do it without even noticing it. That is why all business owners need to have an online presence. However, merely having a website isn’t enough. Your website needs to cover many characteristics to be user friendly. But, keep in mind that not all users are alike. The most challenging part might be adjusting your website to fit the needs of visually impaired users.
Why is making your website user-friendly for visually impaired users a major challenge?
Visual disabilities come in different forms. Consequently, this presents a major challenge for web developers and designers. They must make sure that individuals with all types of visual disabilities can use the website and have a pleasant experience while they are at it. Also, business owners have a responsibility towards their potential clients and customers to make sure that their business is visible online to everybody.
This is not just a moral obligation
You might think that this must be done for the simple fact that it is the moral thing to do. Of course, not adapting your website for everybody can be considered discrimination. However, there is more to this story. Not only should you feel morally obligated to include visually impaired users to your customer base, but some laws might force you to do so. Depending on the region you live in, there is a possibility that such rules and regulations exist. That is why as a business owner you want to investigate this potential issue much deeper. Otherwise, you might even be liable for a lawsuit.
The main features of websites designed to fit the needs of visually impaired individuals
Before we dive into these web design features, you should know that they might be challenging to facilitate and implement into your website. There are certain guidelines, known as Web Content Accessibility Guidelines, or WCAG, that dictate that a website must be:
Robust – proper values and tags must be visible and exhibited on the browser
Operable – simple to navigate for all users
Understandable – the content of the webpages should be comprehendible by all users
Perceivable – all users need to be able to perceive the information presented
Provide different font size options
As a business owner, you know that your website is one of your key marketing tools. So, what is the point of having a website if your visitors cannot see the message that you would like to relay? Of course, not all visitors are visually impaired users, but is it fair to exclude them? Also, can you afford to lose such a large group of potential clients or customers? Not all visitors will have identical needs when it comes to the font size. Thus, make sure there are a few options to choose from. This way, all your website visitors will have a pleasant experience when visiting it.
Don’t forget that some visually impaired users are color blind
Colors and contrasts between colors are essential segments of design. The purpose of web design is not only to draw the attention of the visitor but also to sway their frame of mind. Just like other visual disabilities, color blindness comes in different forms. That is why it is extremely challenging to make a website that will be user friendly for individuals that do not distinguish colors. Hence do not lose focus of contrasts.
Make everything reachable with a few strokes of a keyboard
Navigating submenus and dropdown menus can be difficult for all users. Therefore, it is safe to assume that it will be an extremely difficult obstacle to conquer for visually impaired users. Many such visitors use a screen reader to recognize website labels. So, make sure you lend them a hand. Provide a summary of keyboard shortcuts that they can use. Not only will they have a great experience on your website, but they will also appreciate your effort.
As a business owner, it is very likely that you cannot accomplish this challenging task on your own. Unless you are an owner of a web design company, you will need help in this department. If you do not have inhouse web designers and developers, hire an outside firm. Many companies, including digitaldot.us, specialize in making a website accessible and usable by visually disabled individuals.
There are more visually impaired users than you might think. Subsequently, they make a large portion of potential business for many business owners. If you want your operation to thrive, you will need to make sure that your website is covered for such and other disabled users. Thus, if your website is not optimized for visually weakened users it is time to do something about it.
Let us help you out to get rid of the problem of inconsistent sales, low ROI, low retention rate, less engagement on social media. We will you to establish as a brand that sells more with high ROI. We work closely with our client to understand their business in order to solve their problem.